Many business marketing experts say that there are three common uses for social media marketing, and they are free, paid, and organic. This article will explore those three reasons to use Instagram.
We will cover free methods in a later article, but for now, we’ll discuss free business marketing with Instagram. As a business marketing expert, I can tell you that there are three major benefits to be had by using Instagram as your business marketing method. They are: it is very easy to get more followers, it is free and it is very effective. Let’s explore those reasons in more detail below.
It is very easy to get more followers. If you have a large enough following you can ask them all to follow you on Instagram. This increases your network and you have an instant army of highly targeted Instagram followers.
For free! It’s a great way of getting the word out about your business. You’ll be surprised by the results and it may even motivate a few of your followers to do some business with you.
It is free. If you don’t mind the time invested then this method is for you. However, if you’re looking to expand your business quickly and have a significant number of followers then paid advertising or sponsored posts might be a better choice. But again, you can use both for quick results.
Sponsored posts tend to be viewed more often and for a longer period than paid ads. This means your customers can see updates more frequently than a sponsored ad regularly.
It is very effective. The number one reason to market your business with this social network is that it is so effective at connecting with customers. Studies show that real Instagram users spend 25% more on businesses that they find through Instagram than they would on other search engine results.
You can connect with anyone. If you have a common interest in fashion then this is a great place to meet new people. For example, if you have a passion for skinny jeans but can’t afford to go out and purchase them, then selling these products through an Instagram store could be a great way to make that extra money.
People are attracted by visuals and photos so you can create an account just for pictures and let people know what you have available. If you have any special offers or you’re promoting a clothing range then Instagram will allow you to communicate with customers more effectively so they feel more connected to you and your brand.
It’s important to remember that not all customers are online, but this tool can help you build a strong online presence that people will want to share with their friends.
It’s simple. There are several reasons to market your business with this particular platform and all of them can be very valid.